Partner programme

Sell our bikes without buying a warehouse

Two ways in: a shop with a showroom and a workbench, or an online seller with an audience. Neither one starts with a pallet of bikes in your hallway.

Apply as a bike shopApply as an online distributor
No minimum order No buy-in, no franchise fee, no annual target. 8 stores, 4 countries NL, BE, DE, FR — and one warehouse in Venlo. Warranty stays with us Claims go to the brand, not to your till. Answer in 2 working days Read by the person who sets up the stores.

Two ways to partner

Pick the model that fits you

They are not tiers — nobody has to grow into the other one. A shop with a workshop and a marketplace seller need opposite things from us.

Local bike shops

Showroom & service partner · no stock

Where most partners start
  • Competitive commission on every sale — the customer orders on our site, you earn.
  • Zero inventory, zero risk — no cash tied up, no unsold stock.
  • Discounted demo bikes for your showroom and test rides.
  • Keep the labour income — you bill assembly and setup.
  • Parts shipped from our warehouse on demand — nothing to stock.
  • Warranty is on us — big-ticket claims go to the brand.
  • Listed on our dealer map — we drive footfall to your door.
Apply as a bike shopTypical setup: one demo bike, a QR card at the counter, a dealer code.

Online distributors

E-commerce & marketplace partners

  • Dropshipping — we fulfil every order direct to the buyer.
  • Data feed / API — images, specs, stock, and price auto-sync.
  • Channel rules — approved platforms only, no marketplace free-for-all.
  • Enforced price parity — uniform pricing and discounts, MAP floor.
  • Clear RMA and returns workflow.
  • Priority stock and first access to new models.
Apply as a distributorWe approve the channel before the first listing goes live.

How the money works

What one sale actually looks like

The short version: you never buy a bike to sell a bike.

1

They ride the demo

Somebody walks in, tries the bike in your showroom, asks you the questions they would never type into a search box.

Your floor, your conversation
2

The order goes through your code

They order on our site with your dealer code — or you place it for them on the tablet at the counter. Nothing is bought in advance.

No cash from you
3

We ship it

To them, or to your shop if they would rather collect it built. Parts leave Venlo the same day they are ordered.

1–3 working days
4

You bill the labour, we pay the commission

Assembly and setup are yours to invoice at your own rate. The commission lands on one monthly statement.

Paid monthly

The fine print, in front

What we ask, and what we never ask

The right column is the one worth reading — it is where most dealer programmes get expensive.

What we ask

  • A real address people can walk into
    A showroom, a market stall at weekends, a workshop — something with a door. Online-only sellers go through the distributor route instead.
  • Somebody who can turn a spanner
    Your own workshop or a named partner one. We train them, we pay for the training, and it is two days, not a semester.
  • Our prices, on every channel
    Same price as our own site, same discounts, same sale dates. Undercutting the brand ends the agreement — for you and for everyone else.
  • One honest sentence when something breaks
    Tell us early. A claim we hear about from the customer first is a claim that already went wrong twice.

What we never ask

  • A minimum order
    There is no pallet, no starter pack, no annual target hanging over you in November.
  • A franchise or listing fee
    Nothing to pay to become a dealer, and nothing monthly to stay one.
  • Exclusivity from your side
    Carry the other brands you already carry. We would rather be on a shelf next to them than not on a shelf.
  • A refit of your shop
    No branded wall, no uniform, no floor plan. A demo bike and a QR card is the whole kit.

Before you apply

The five questions every shop asks first

If the answer to one of these is a dealbreaker, better to know now than on the call.

Do I have to buy stock?

No. Not one bike, not one pallet. Bikes ship from Venlo to the customer or to your shop, per order. The only bike that lives with you is the demo, and that one is discounted.

How much do I earn on a sale?

A commission on every order placed with your code, paid on one monthly statement — plus whatever you charge for assembly and setup, which is yours entirely. The exact rate is in the price list you get with the account.

Who pays when something breaks?

We do. Warranty claims go to the brand, from Venlo, whether the bike was bought from you or from us. You are not carrying a battery replacement on your own books.

Can I sell it on a marketplace?

Only on channels we approve first, and only at our price. That is not us being precious — one repricer racing to the bottom takes the margin out of the shop across the street.

I already sell three other brands

Good. We do not ask for exclusivity and we never will. We would rather be on the shelf next to them.

Not answered here? support@huporenx.eu — we reply within one working day.

Apply

One form, two shapes

Pick which one you are and the middle of the form changes.

1 Ihr Unternehmen damit die Antwort die richtige Person erreicht
2 Ihr Geschäft vier Dinge, die die Antwort ändern
2 Ihre Kanäle wir geben den Kanal frei, nicht das Unternehmen
3 Welche Modelle die, die Sie zuerst in den Laden stellen würden
4 Unterlagen optional — es spart nur eine Nachfrage
Dateien hierher ziehen oder durchsuchen .jpg .jpeg .png .pdf · bis zu 3 Dateien · je 10 MB

    What helps: a chamber-of-commerce extract or VAT certificate, and one photo of the storefront. It is not a gate — we read applications without them, it just saves a round trip.

    5 Sonst noch etwas

    Wir beantworten jede — auch die Absagen.